Seen here is the New Balance 999 by Concepts which was inspired by the heritage of the Massachusetts sailing community.
The goal that Concepts wanted to achieve was to create an understated and wearable shoe for any highly discerning sneaker consumer. The colors of the collaboration have been inspired by many sea faring signposts which bears its mark in the semaphore pattern grid used in the footbed while gray and khaki accents ground the shoe.
The launch of the New Balance 999 will be on April 16 at Concepts in Cambridge, MA and will also be accompanied by a few more
products including: a premium sail polo, 5-panel duck brimmed cap, artisan sail-lace tee, semaphore tote bag, signature Rayban Wayfarers, bucket hat, monkey fist key chain and a rope bracelet handmade in Nantucket exclusively for Concepts.