Nike Serves Sneaker-Inspired Sandwiches at South Beach’s Le Sandwicherie

They say the way to a man’s heart is through his stomach, and for most, sports aren’t far behind. In conjunction with the excitement of the NBA playoffs, Nike capitalizes on the opportunity by opening up a ‘pop-up’ shop within Le Sandwicherie – a famous sandwich shop located in none other than South Beach, FL. Not only did they redesign the signage and décor, but Nike switched up the menu by adding sneaker-inspired menu items – such as the turkey & roast beef ‘Uptempo’ and the Generation, filled with ham & turkey. If you happen to be in that area in the next two weeks, head over and grab a bite to eat. via: SF