YSL Changes Name to “Saint Laurent Paris”


YSL Changes Name to “Saint Laurent Paris”

Luxury fashion house Yves Saint Laurent will be undergoing a huge change this year, changing the brand’s well-known name to “Saint Laurent Paris.”  While most know the label by it’s namesake of co-founder Yves Saint Laurent, YSL actually began it’s design days as “Saint Laurent Rive Gauche,” eventually adding the “Yves” at a later date.

The name change comes soon after the dismissal of  Stefano Pilati this past February, instating Hedi Slimane as the new Creative Director.  Is YSL making an effort to conform to modern fashion?  Or is this a huge mistake for the classic, luxury brand?

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