Decades of sneakers have come and gone, with some companies staying in the game while others have, graciously or otherwise, bowed out. In an industry-wide game of “keeping up with the joneses” manufacturers have strived for originality and market share, with scattered results. Here are a few of their larger, more noticeable missteps.
10. Shape Ups
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These shoes will never be referred to in the positive in terms of esthetic, or design. They aren’t limited, nor are they expensive, nor do they carry any type of endorsement or the backing of a company with any type of credibility in the shoe game, street or otherwise. Now, they also can’t even claim to tighten and firm. As of May 2012, Sketchers lost a 50 million dollar lawsuit, with the FTC claiming their shoes do NOT actually help people tone up, and they must subsequently tone down their advertising. It’s one thing to create a crappy gimmick, but another to get pimp slapped by the federal government to the tune of 50 large.