Top 10 Sneaker Technology Busts

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Decades of sneakers have come and gone, with some companies staying in the game while others have, graciously or otherwise, bowed out.  In an industry-wide game of “keeping up with the joneses” manufacturers have strived for originality and market share, with scattered results.  Here are a few of their larger, more noticeable missteps.

10. Shape Ups

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These shoes will never be referred to in the positive in terms of esthetic, or design. They aren’t limited, nor are they expensive, nor do they carry any type of endorsement or the backing of a company with any type of credibility in the shoe game, street or otherwise. Now, they also can’t even claim to tighten and firm. As of May 2012, Sketchers lost a 50 million dollar lawsuit, with the FTC claiming their shoes do NOT actually help people tone up, and they must subsequently tone down their advertising. It’s one thing to create a crappy gimmick, but another to get pimp slapped by the federal government to the tune of 50 large.

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9 comments
OSDLIVE
OSDLIVE

How does APL not make this list with $300 kicks that CLAIM to make you jump higher but are now on sale for $30 at Modells in NY???

Jluc
Jluc

Ok if ur talkin about gimmick in general then this list is fine (could be filled even more)...but if ur talkin about the shoes themselves, half these kicks dont belong. Pumps, la gears, pfs, reacts, n puma discs r all dope shoes that are appreciated for their silhouette...not their gimmick.

FarazGhanbari
FarazGhanbari

This list sux. A bust is the nike air assault who tried to copy the reebok pump with failure or the adidas with the battery and chip in it that came out yrs ago thats change the cushioning in your shoe as u run. Shit was 300 bux 10 yrs ago

ramoscommakevin
ramoscommakevin

You're hating on some great shoes, especially LA Gear and the Reebok Pump. Plus you misspelled aesthetics and it would be who'd've thunk it. You know, "Who would have thunk it." This is my least favorite article I've ever read on here. 

pimsturtle
pimsturtle

R u kidding me heeleys were the shit when i was a kid

gx5
gx5

Swap Skechers and Reebok pump, and maybe I'm with you.

Zevans50
Zevans50

hatin. to the max on some good shoes. 

jhead
jhead

wow,,the reebok pump's were not a bust,,i used to pump the shit outta mine and think i could jump to the moon  and remember placebo's work