Levi‘s has quite a history of supporting innovative art and artists and the latest to join the list is hitRECord who will honorably be joining the long list of artists that Levi’s has collaborated with. Joseph Gordon-Levitt is an actor who founded hitREcord back in 2010 which is a community-based, Internet driven art production company. He allows submissions, draws from the best, and pays all contributors when their material is used professionally. Other brands / artists that Levi’s has collaborated with include Shephard Fairey, The Andy Warhol Foundation, Damien Hirst, and James Murphy of LCD Soundsystem. You can view the video below.