Drake – Partners With Jordan Brand


Slightly taking the spotlight away from Kanye West & adidas, Drake announces his own alliance with another sportswear company – Jordan Brand, a subsidiary of Nike. During his Would You Like [...]

Adidas – Officially Confirms Partnership with Kanye West


Following an announcement by Kanye West himself, Adidas has officially confirmed the reports of a partnership with Mr. West. The German based sportswear giant released a statement: “For 2014, we [...]

Maison Martin Margiela – Presents Kanye West’s Yeezus Tour Custom-Made Outfits


Alongside the spectacular photos taken by Tommy Ton, avant-garde Belgian label, Maison Martin Margiela reveals its custom “Yeezus Tour” outfits designed for Kanye West. Photographed during [...]

Kanye West – Departs from Nike and Announces Partnership with Adidas


With tension still swirling after his BBC interview with Zane Lowe, Kanye’s displeasure and relationship with Nike was exposed and hinted at a possible closure. Interestingly, earlier today, [...]

Tommy Ton Captures Stunning Photos of Kanye West’s Yeezus Tour at Barclays Center


Sitting front row for Kanye West’s Yeezus tour at Barclays Center, famous fashion photographer, Tommy Ton displays why he’s one of the best in the business. Photographed for Style.com, [...]

PacSun – “Black Out Pack” Collection feat. Pusha T


PacSun unveils a peak of their upcoming “Black Out Pack” collection which features rapper, Pusha T and photographed by Van Styles. Showcasing Pusha T’s affinity for streetwear, the [...]

KAWS x i-D Magazine – The Collectors Issue feat. Candice Swanepoel


Publication label, i-D Magazine appoints renowned artist, KAWS (Brian Donnelly) and Supreme’s founder James Jebbia for a special editorial piece on “The Collectors Issue”, featuring [...]

Kanye West – “Bound 2″ Official Music Video feat. Kim Kardashian

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Following an exclusive world premiere of “Bound 2″ from his latest album, Yeezus at The Ellen DeGeneres Show, the official music video has now released through Kanye West’s VEVO [...]