Drake – Partners With Jordan Brand

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Slightly taking the spotlight away from Kanye West & adidas, Drake announces his own alliance with another sportswear company – Jordan Brand, a subsidiary of Nike. During his Would You Like [...]

Adidas – Officially Confirms Partnership with Kanye West

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Following an announcement by Kanye West himself, Adidas has officially confirmed the reports of a partnership with Mr. West. The German based sportswear giant released a statement: “For 2014, we [...]

Maison Martin Margiela – Presents Kanye West’s Yeezus Tour Custom-Made Outfits

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Alongside the spectacular photos taken by Tommy Ton, avant-garde Belgian label, Maison Martin Margiela reveals its custom “Yeezus Tour” outfits designed for Kanye West. Photographed during [...]

Kanye West – Departs from Nike and Announces Partnership with Adidas

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With tension still swirling after his BBC interview with Zane Lowe, Kanye’s displeasure and relationship with Nike was exposed and hinted at a possible closure. Interestingly, earlier today, [...]

Tommy Ton Captures Stunning Photos of Kanye West’s Yeezus Tour at Barclays Center

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Sitting front row for Kanye West’s Yeezus tour at Barclays Center, famous fashion photographer, Tommy Ton displays why he’s one of the best in the business. Photographed for Style.com, [...]

PacSun – “Black Out Pack” Collection feat. Pusha T

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PacSun unveils a peak of their upcoming “Black Out Pack” collection which features rapper, Pusha T and photographed by Van Styles. Showcasing Pusha T’s affinity for streetwear, the [...]

KAWS x i-D Magazine – The Collectors Issue feat. Candice Swanepoel

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Publication label, i-D Magazine appoints renowned artist, KAWS (Brian Donnelly) and Supreme’s founder James Jebbia for a special editorial piece on “The Collectors Issue”, featuring [...]

Kanye West – “Bound 2″ Official Music Video feat. Kim Kardashian

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Following an exclusive world premiere of “Bound 2″ from his latest album, Yeezus at The Ellen DeGeneres Show, the official music video has now released through Kanye West’s VEVO [...]

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