Air Jordan

The Air Jordan line originated back in 1984 when Michael Jordan himself wore them as a rookie. After signing MJ to a $2.5 million (plus royalties), the first product was produced. In 1985 Nike designed Jordan’s first shoe the Air Jordan 1. The Air Jordan line features a unique logo; our beloved Jumpman. The Jumpman logo was first introduced on the Air Jordan 3. The logo has now become iconic being used on both sneakers and apparel. The Air Jordan craze began when the NBA originally banned the first pair, due to the lack of white present on the shoe. Michael wore them anyway and the marketing campaign for Nike was set. The brand has yet to slow down it’s progressive ways, proving that they are still pushing the limits with their innovative, new technologies. More info: Air Jordans / Air Jordan Release Dates

Air Jordan 10 “Double Nickel” (Additional Images)

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Another pictorial of the forthcoming Air Jordan 10 “Double Nickel” is offered once again, this time portraying the model against a crisp White canvas. Just to recap from our previous coverage, the [...]

Air Jordan 29 “Easter”

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Debuting this past weekend, a closer look at the Air Jordan 29 “Easter” are provided. As with all Easter-themed models, this variation of the Air Jordan 29 boasts a pastel-like hue with Light [...]

Air Jordan 1 Low OG “Varsity Red”

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To follow up on the recent “BRED” variation, the Air Jordan 1 Low OG in “Varsity Red” is officially unveiled and slated to arrive fairly soon. Outfitted in a pristine White leather upper, the [...]

Air Jordan 10 “Double Nickel” (Official Images)

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A design that commemorates Jordan Brand‘s 30th anniversary, in addition to Michael Jordan‘s 55 points at Madison Square Garden against the NY Knicks in 1995 – a memorable moment that magnified [...]

Air Jordan 10 “Double Nickel”

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With the official release expected soon, additional images of the forthcoming Air Jordan 10 “Double Nickel” in an on-foot editorial perspective are provided. In accordance with Jordan Brand’s [...]

Air Jordan 4 “Laser” – Release Reminder

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Following “Laser” iterations of the Air Jordan 1, Air Jordan 20 and Air Jordan Dub Zero, the Air Jordan 4 rendition is slated to finally arrive at retailers tomorrow. Simply a design that [...]

Air Jordan 4 “Laser”

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Slated to debut this Saturday, March 21st, an on-foot editorial perspective of the commemorative Air Jordan 4 “Laser” is showcased. Produced in conjunction with Jordan Brand‘s momentous 30th [...]

Air Jordan 1 High OG Strap – Black / White

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More standout offerings such as the Air Jordan 1 “UNC” and “Chicago” are slated to debut soon, although Jordan Brand recently presents a more subtle iteration, including this classic [...]