Dr. Romanelli for UNKNWN AR – Exploration Series Lookbook

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UNKNWN‘s ongoing Augmented Reality lookbook series now focuses on the spotlight towards Dr. Romanelli’s second collaboration with the Miami-based retailer. Highlighting a unique King James #6 Heat [...]

UNKNWN – 2013 Trophy Pack

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Lebron James and the Miami Heat are enjoying their back to back (2012 & 2013) NBA Championships and what’s better than Lebron’s own brand, (UNKNWN) to lead the celebration with this [...]

Meister x UnKnwn – Rose Gold Icon Watch

Meister x UnKnwn - Rose Gold Icon Watch (2)

This new Rose Gold Icon watch from Meister has just been released, done in collaboration with Lebron James’ UnKnwn boutique.  The release was limited to 150, making this timepiece one of the [...]

Ambush x UNKNWN – 2012 Championship Ring

Ambush x UNKNWN - 2012 Championship Ring (1)

After capturing his elusive first NBA title this year, Lebron James figures that his Miami boutique, UNKNWN deserves a ring as well for its first year anniversary. Rightfully so, he worked with [...]

LeBron James’ UNKNWN x Bape – T-Shirt Series

LeBron James’ UNKNWN x Bape - T-Shirt Series

In an interesting collaboration, Bape announces it’s latest offering as the Japanese label teams up with Lebron James’ UNKNWN store which is based out in Miami. Together, they produced [...]

UNKNWN x Staple “Miami King” Tee

UNKNWN x Staple "Miami King" Tee

Previously working together with BBC on a Championship Collection, UNKNWN is back with another Miami tee – this time done with Staple Design.  The UNKNWN x Staple “MIAMI KING” tee was [...]

UNKNWN x BBC Championship Tees

UNKNWN x BBC Championship Tees

MVP Lebron James led the Miami Heat to the 2012 NBA Championship, ultimately ending up dominating the series. In honor of that victory, UNKNWN has teamed up with five different brands on [...]