adidas Y-3 – Spring 2015 Editorial by Wish


With heralded Japanese designer, Yohji Yamamoto at the helm, adidas Y-3 continues to bridge functionality and style of sportswear in a whole new level. Atlanta’s Wish produces its own [...]

Wish x Reebok Pump Omni Lite “Solo Cup”


All-Red sneakers continue to become ubiquitous as of late, and we present another example with this Wish x Reebok Pump Omni Light “Solo Cup.” Inspired by America’s favorite drinking game of [...]

Publish x Wish – Spring/Summer 2014 “The Isolation” Collection

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Atlanta’s powerhouse retailer, Wish has once again teamed up with Southern California clothing brand Publish for their annual collaborative capsule collection entitled “The Isolation” – [...]

Wish – “Roses” Black History Month Capsule


February is marked as Black History Month and to commemorate the recognition, Wish Atlanta presents a special capsule entitled, “Roses.” Consisting of graphic printed t-shirts, the [...]

Wish – Spring 2014 “CAPS” Snapback Pack


Atlanta-based boutique, Wish, releases its own range of branded headwear for this Spring 2014 season dubbed as the “CAPS” snapback pack. Made in conjunction with New Era, the adjustable [...]

Wish x Joyrich – Holiday 2013 “Rich Five Points” Collection


Paying homage to their neighborhood of Little Five Points, Atlanta based brands, Wish and Joyrich collaborate for a special collection. Featuring beanies, tees, and a jacket to suit the current [...]

Ice Cold NY – Spring/Summer 2013 Collection (Wish ATL Editorial)


Atlanta based boutique, Wish presents an editorial piece on New York based label, Ice Cold NY, founded by Michael Cherman. By utilizing 3M reflective material, which acts as a light reflector in [...]

Wish – “Woodland Camo” Snapback Pack


Atlanta based boutique, Wish presents a set of snapbacks for this summer season utilizing the popular woodland camo motif. Constructed on 9FIFTY snapback bodies from New Era, two types are offered [...]